The Expert Guide to Retail Pricing An Analytics-Based Approach to Maximise Margins Kiran Gange John O Connor

The expert guide to retail pricing: an analytics-based approach to maximise margins.

Kiran gange, john o’connor.

Going under the hood of retail strategy, this book provides in-depth coverage of.

How retailers can leverage the latest in data analytics and technology to improve.

Profitability and customer value through pricing. Retail pricing is not about.

Dollars, pounds, or euros, but the value a customer associates with a product,.

Which can and does change over time. To maximise revenues and profits, pricing.

Must be dynamic, strategic, and in today’s hyper-connected and competitive.

World, scientific. Using technology to gather customer insights and create data driven pricing approaches can also enhance the customer experience, improve.

Vendor management, help monitor competitors, and ensure market efficiency –.

Including the much-needed reduction of waste in the food sector. This book.

Uses case studies from around the globe to illustrate the evolution of retailing and.

Offers takeaways with each chapter to enable retailers to manage the future of.

Pricing. Retail and pricing managers, retail sector consultants, and students.

Of sales and marketing will welcome this book’s innovative solutions to one of.

Bricks-and-mortar retailing’s most critical challenges.

Publisher:routledge, taylor & francis.